Featured News

RECENT POSTS

Why Do Luxury Consumers Engage With Brands On Social Media?

Why Do Luxury Consumers Engage With Brands On Social Media?Calling all luxury marketers… According to a recent survey conducted by the Affluence Collaborative, the reason a luxury consumer engages with his or her favorite brand via Social Media is vastly different than those of the general population.

The majority of people like their favorites on Facebook or follow them on Twitter in order to receive discounts and deals. But the luxury consumer, those earning at least $200,000 a year, don’t care so much about discounts and deals, they follow their favorite brands for the simple reason they love the brand or have an affinity for it and thus act as brand ambassadors, which of course is truly priceless.

Why Do Luxury Consumers Engage With Brands On Social Media?One other interesting note from the above chart is what scored the lowest in terms of reasons why people follow brands and companies via Social Media. Seems being entertained is not that important so go easy on the clever Twitter, Facebook & blog posts, unless of course you also deliver something of valuable, i.e. content.

Another intriguing finding from the survey was the fact that affluents are not using the same Social Media platforms as the general population per se.

Number 1 overall was Facebook, of course but Twitter and LinkedIn are attracting affluent users at almost twice the rate of the general population.

Why Do Luxury Consumers Engage With Brands On Social Media?The bottom line in ALL of this is reaching affluent consumers is no different than reaching any other demographic. You need to do your research, find out what appeals to them and where to find them. In the case of affluents, they clearly don’t want deals and discounts and offers… they want to engage with the brand itself.

They want real, authentic engagement with the brand so skip the sales pitches when it comes to affluents and Social Media and keep it clean, keep it real and yes… keep it on brand.

Are you a luxury marketer or a marketer in general?

What are your thoughts on all of this?

How do you reach your target audience via Social Media?

The Day I Lost My Marbles – My Messiest Moment

.CANON REBELYou know I’ve been going on and on about my camera…..and how I am patiently waiting (hint,hint) to get my DREAM CAMERA….the one I am in love with….the one and only….CANON REBEL…..and nothing else would do.

Well, few days ago I was browsing around….catching up with some reading over at the fabulous SITS GIRLS blog when I came across Bleach It Away campaign.

Not only I could win $25,000 from Clorox, but I can also win CANON REBEL camera from SITS Girls for being a part of the campaign…..all I have to do is to share my Messiest Moment…..with pretty much the whole wide world…..piece of cake.

I have two boys….messy moments are daily occurrences in my life….

Then I thought…..you know what….anybody have messy moments living with boys in their life…..

How about The Messiest Mommy Moment…..especially when the mommy in question is a detail oriented clean freak with OCD….

How did you know I am talking about myself?

Well, here it goes….not my proudest moment, but one of the funniest and definitely messiest moments of my life.

….It was August 2009….scorching hot…..A/C couldn’t keep up…..

It was my youngest son’s 7th birthday. As every year I spent weeks planning and preparing special theme cake for him.

It took me three days….working during the night and early morning before the heat fills the kitchen….

The cake was finally ready….all it needed were small tiny details.

As every year the whole family and friends gathered at our local pool for Sam’s Pool Party. After the pool party everyone gathers at our house for BBQ and birthday cake.

I left the pool party by myself 30 minutes earlier to get a head start and finish the cake.

The house was HOT…..I was sweating bullets….

It was time to take the three tier cake out of the fridge….then it happened…..SLIP….BANG….BUM…..CRASH….

I was on the floor surrounded by my son’s birthday cake….cake was everywhere….I was MAD….I was UPSET….I was HYSTERICAL….

.CANON REBEl

Suddenly I really don’t know what happened….it was probably the combination of heat….lack of sleep and anger, but I went nuts.

As I was sitting on the floor I grabbed pieces of cakes and I started throwing them around….there was cake everywhere…I was throwing the cake and screaming….

…..the kitchen door opened….and there they were my husband and the birthday boy.

First….the looks of disbelief followed by hysterical laugh….followed by yelling at my older son in the driveway….”Hurry up, you gotta see this….mommy lost her mind ….this is epic”.

Yup, there you have it….my messiest moment….

Btw, I collected myself….hubs cleaned up the kitchen with Clorox (of course) while I had a shower and while everyone was busy enjoying delicious BBQ I managed to whip up a delicious Chocolate Swiss Roll with whipped cream filling….cause that’s the way I roll.

….and don’t worry….you won’t find any pictures of me losing my mind…I made sure of that!

I received information about Clorox’s Bleach It Away campaign and am sharing my messy moment for the chance to win prizes from The SITS Girls. To learn more about the messy moment program, check out www.BleachItAway.com. Sharing your story on the Clorox fan page gets you entered for the chance to win $25,000 and daily prizes, and you can grab a coupon for Clorox® Regular Bleach.

The Latest

Most Popular

To Top