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I Blame It On Barbie!

I have come to the conclusion after extensive research”¦ok not extensive but I did think about it for a few minutes”¦.that ALL my trouble in life (and in the lives of most middle-aged women) is because of BARBIE!!! Now I don’t mean the politically correct Barbie on the toy store shelves today but the 13-inch waist/42 inch bust line Barbie of MY childhood. Remember her? She came with 4 wigs of different colors and styles to fit her mood. Every little girl dreamt of growing up and living in her own “Dream House” one day”¦I know I did! But look at what this innocent plastic toy did to my young developing psyche.


First look at her body!!!! We all shrove to achieve that figure”¦which meant not eating anything larger than a grape and walking on high heels while doing so”¦which I found very hard with being so dizzy from lack of food. And we knew Barbie didn’t exercise to achieve that tiny waistline as her arms/legs/waist didn’t even bend! The only exercise she got was an occasional head turn from side to side as she was being fitted for one of her many wigs. There was a new “bendable” model that was introduced but I soon learned that there was a danger in bending one’s legs too many times as after a few times the joints snapped and”¦well let’s just say we needed a set of Barbie crutches after that. Confirming the belief that exercise does NOT a perfect woman make.

I Blame It On Barbie! Next Barbie taught us that everything can be obtained in life by buying accessories. When Barbie wanted to change her lifestyle she didn’t attend Self Help classes but bought a new outfit. She could become a nurse on a whim”¦become a research scientist with a lab coat and a pair matching high heels. She never held any job for very long as clothing items became outdated or lost. But somehow she was able to afford a Dream House and corvette. We know Barbie didn’t need a man to buy her these luxuries as LOOK even KEN was a fashion accessory! They never married”¦he only had clothes to match Barbie’s needs. Ken didn’t have a Bachelor Pad (mine lived in an old Keds shoe box), a car of his own (I did allow him to drive Barbie to parties) and he only came into any scenario when Barbie needed a date. Or if you had to play with your boy cousin you hated so you “let” him be Ken. I admit there are times I would like my husband to move into a shoe box and my Dream House would be a simpler place.

I Blame It On Barbie!

And Barbie’s friends were even made to compliment her. Again I am talking about the Barbie of my youth (yes I believe she had a pet dinosaur) before ALL the Barbie Friends came about with their perfect tans. I’m talking about Midge”¦good old simple, mousey bad permed brown hair Midge. She didn’t upstage Barbie with her prefect hair and eye makeup (I’ll discuss that later). She didn’t have her own place (don’t tell my dad but she did cohabit with Ken in the Keds box) and her clothes were the outdated outfits that Barbie no longer found exciting or your latest attempts at sewing your own Barbie clothes”¦I think for a whole fashion season my Midge doll wore an outfit made from an old tube sock. Midge never had a say in parties to attend, where to have a picnic or giving of dating advice to Barbie. And when the Alan doll came on the scene as preferably a date for Midge”¦he became an arch-rival for Ken and spent most of his time in fights over winning Barbie’s affections. Barbie would sit”¦.legs out straight in front of her like ALL nice young ladies while Ken and Alan duked it out for her”¦Midge was usually lying on the side in her tube sock formal waiting for the outcome. I think Barbie coined the phrase, “It’s ALL about ME!”

I really think my growing up during the Barbie era warped my perspective on life. To this day I still think blondes have more fun, fashion defines you, accessories make life better, a girl can never have too many shoes, every girl should have a sports car, a true dream house doesn’t even HAVE a kitchen and men should show up when called upon with flowers and be wearing a tux. Hmmm looking back that doesn’t sound so bad! I’m a Barbie Girl”¦in a Barbie World”¦.

Homestake to pay $500,000 for uranium mine cleanup

The U.S. Environmental Protection Agency and Homestake Mining have reached an agreement requiring Homestake to assess contamination and address safety hazards at four abandoned uranium mines in the Mariano Lake and Smith Lake on the Navajo Nation.uranium mine cleanup

Jared Blumenfeld, EPA Administrator in the Pacific Southwest Region, said, “This work, which will cost about $500,000, is another element in our partnership to deal with the toxic legacy of abandoned uranium mines.”

Ove the next several months, Homestake will conduct extensive radiation survey of the mine sites to measure risks, backfill open holes and mitigate surface features that pose physical threats to people or animals. The company will also post bilingual warning signs around the mine sites, as well as sample surface and subsurface soils in the areas around the mines. This first phase of clean up of the uranium contamination is expected to be completed by fall 2015.

uranium mine cleanup

The Mariano Lake mine operated as a uranium mine from 1977 to 1982. From 1944 to 1986 nearly four million tons of uranium ore was extracted from mines on Navajo Nation lands.

The Navajo Nation holds nearly 27,000 square miles of land spread over three states in the Four Corners area of the Southwest.

EPA and the Navajo Nation will oversee the work at Mariano Lake and Smith Lake and Homestake will set aside funds for EPA’s oversight of future cleanup, said the agency.

Tahoe Resources COO is a silver miner to his very core

Tahoe Resources president and COO Ron Clayton recently received the Cambridge House 2014 Silver Baron Award, which embodies 365 days of hard work and perseverance in the mining space, especially within silver.

“We are very pleased to present the 2014 to Mr. Clayton who has spent most of his career working for the betterment of the industry,” said Jay Marton, Cambridge House president.

The 56-year-old Clayton is a silver miner to his very core beginning with his first job working for Homestake Mining in the Bulldog silver mine in Creede, Colorado.

Growing up in Alamosa, Colorado, Clayton delivered auto parts for his father part-time during high school. One delivery was to a perlite mine in Antonito, Colorado. Bob Drips, who was running the perlite mine, had more of a background in silver and uranium mining in New Mexico, and got Clayton interested in mining.

As a result, Clayton said he pestered the Bulldog people in Creede, Colorado until eventually he got his first job.

“I love it. I love the people. I love being underground,” Clayton said during an interview on Friday with Mineweb. “Sometimes I get to the point where I’ve been away too long and want to get underground.

“I think that’s what’s missing in our world today. There are a lot of very narrow-vein deposits out there, really narrow stuff, that the talent and skill to mine those things is going away,” he suggested.

“I started out about as low as you can get on the totem pole. I was a supplier hauler and I cleaned out the honey buckets,” he recalled.

Tahoe Resources COO is a silver miner to his very core 1

Since that first job, Clayton graduated from the Colorado School of Mines with a B.S. in Mining Engineering, held a number of engineering and operations positions with Homestake and the Climax Molybdenum Company, eventually becoming senior vice president of operations for Hecla Mining Company. The result was 30 years of operating experience, primarily in silver mining.

In 2010, Clayton joined Tahoe Resources (THO), which has an operations office in Reno, commenced commercial production at the Escobal mine in Guatemala about a year ago and plans this year to produce at least 20 million ounces of silver at a total cash cost of $5.65-$6.25/oz and all-in sustaining costs of $8.85-$9.85/oz net of by-product credit.

When asked what changes he has seen thus far in his three-decades of mining, Clayton observed, “The transitions that I’ve seen probably run more to the demands of the deposit than they are to modernization, really.”

“If you think about the processing part of it – we’re still using pretty old, standard technology. The pieces of equipment are newer and more modern. And they’re controlled by computers. But we still crush it, grind it and float it; depress the zinc and float the lead and hope all the silver goes with the lead.”

Silver price
“The biggest difference is, obviously, the silver price and that’s being driven by the change in the way silver is being used,” Clayton observed. “You think back about how many years we spent trying to make money at $5, $6, $7 silver, you have to go clear back to when the Hunt Brothers did their thing.

“It’s not an easy business, being in the primary silver business,” Clayton observed. “There’s an awful lot of by-product silver out there, that’s always going to have some pressure down on the price.”

Nelson Bunker Hunt and his brother William Herbert Hunt attempted to corner the silver market, causing a panic in financial markets in general, as well as commodities and futures, on March 27 1980, as the Hunts lost over a billion dollars in the incident.

“The point is that there were some companies even back then that could make a profit at $7 silver, including Homestake’s Bulldog mine in Creede and the Lucky Friday in Idaho in its heyday,” according to Clayton.

“Today the cost profile has gone up enough, I was looking yesterday at something BMO put out where a lot of the primary silver producers’ all-in costs right now are higher than the spot price,” he said.

“The demand for silver has gone up because we’re not relying on photography any more. It’s more electronics, cell phones, that kind of thing,” he observed. “The real difference that it makes at the end of the day is a foundation on the bottom. I don’t think that physical demand really drives price, I think it’s investment.

“I am a real believer that silver is still an investment vehicle and that’s what creates the pricing and the new industrial uses are keeping the floor up a little higher,” Clayton stressed.

“My philosophy is an awful lot like Kevin’s [Tahoe Resources CEO Kevin McArthur]. We’re precious metals miners. We both strongly believe that the silver and gold prices are more related to the real value of a dollar, which is constantly going down; so it takes more ounces of silver to make a dollar all the time.”

“Maybe it’s a year out, maybe it’s two, things are going to change as they always do and the prices will go up relative to the dollar.

“When gold’s coming down, it (silver) will beat it to the bottom, and when gold starts up, silver is going to close the gap. I have seen it happen every time,” he observed.

Tahoe Resources began as a public company with a C$6 share price, which is now trading at $20-22/sh.

“It’s (Escobal) a hell of a deposit,” Clayton observed. “It has a really good team. Frankly, we’ve done everything we told people we were doing in Guatemala. Out of the mine’s roughly 900 employees, only 25 are not Guatemalans. Most of them had never been in a mine before.

“Right now our miners, between their safety and productivity, are as good as miners anywhere in the world,” he noted. “Sometimes, it’s really good to take farmers and teach them how to be miners and millers.”

A number of the employees in Escobar’s metallurgy and processing are women. “Women can’t work underground in Guatemala, it’s the law. So the way we get around that law is that geologists don’t work underground all day,” he added.

Social license to operate
Located on the outskirts of San Rafael las Flores, Escobal operates in an area where a large number of families survive on subsistence farming. Local communities started organizing protests against the mine in 2011.

Clayton told Mineweb that the bulk of anti-mining activity occurred between September 2012 and April 2013, and that Escobar hasn’t had a single protest since April 2013.

“There’s a lot of money coming into the country that’s anti-mining development,” Clayton said. “It’s always going to be a lot of noise.”

On May 2, 2013, Guatemala’s president declared a state of siege around the Escobal “to quell criminal gangs,” the BBC News reported in June of this year. “Thousands of troops were deployed, constitutional rights were suspended and scores of anti-mining activists arrested.”

Nevertheless, Clayton insists Escobal has made considerable progress in securing mining’s social license to operate in San Rafael las Flores.

“In my opinion, what it takes to get through that is you have to do what you said you are going to do; and you have to follow through and do that day in and day out, as consistently and persistently as you can. People will eventually come around to the idea that progress is a good thing,” he said.

Tahoe Resources COO is a silver miner to his very core 1

Clayton said he is “really proud” that many of the small children, who used to work with their parents in the field, are now wearing clean clothes and going to school. “So there is more money in the area,” he noted. “People can afford to hire help to go out into the fields. They can afford to buy clean clothes and send their kids to school.

“I get slightly testy when I hear people complaining about the people from Central America that are coming into this country illegally,” Clayton remarked. “They’re coming up here not because they want to live here, but because they’re oppressed. Part of that is there’s no rule of law, which we could much more cost effectively help with down there than deal with the problem up here. Part of that would be if governments would just help countries like that develop the rule of law and help them attract foreign investment into the country.”

Tahoe Resources is now the largest taxpayer in the country. “Once you got us in there, we’re more than willing to be good neighbors. We have people moving back from the US to San Rafael las Flores because they can get a good job now. They can feed their kids. It’s a relative area of safety. It’s one of the things I am really proud of,” he stressed.

During Clayton’s tenure with Hecla Mining, the company sold its Isidora gold mine in Venezuela to Rusoro Mining as the Chavez Administration expropriated foreign-owned businesses in the country.

“Actually Venezuela was lot more difficult to deal with,” Clayton recalled. “The reason it was because we get strong support from the community and the government (in Guatemala) and we never got that in Venezuela.”

Guatemala is a democracy with a single house legislature. The country’s President Otto Perez Molina, the former head of the nation’s army, is supportive of Escobal, Clayton asserted, adding that Perez has been very good about trying to minimize corruption in Guatemala.

“This president still views us as a model for attracting investment into the country,” said Clayton, adding that Escobal officials talk to oil and gas, railroad companies, and maquiladora clothing manufacturing companies.

“I like doing business in Guatemala. It’s a good place to do business,” he added.

Don’t Lose Your Head: VoIP Can Work for Your Small Business

When it comes to technology for small businesses, finding the right fit can be difficult and frustrating. Between the lack of information for businesses of a smaller size and the difficulty in understanding what all these new advances in technology do, sometimes it feels like it’s not worth the hassle of upgrading. Maybe you have had your Plain Old Telephone Service (POTS) since the business began but now you are hearing about all the advances with VoIP-based phone systems. The real problem now is how to figure out if the new systems are a good fit for you. Well fret no more, SMBs! Hear what some other small businesses are saying according to the findings in the newest report from telecom reviewer and comparison site Software Advice, “VoIP Software Small Business BuyerView”.VoIP

What are other Small Businesses saying?
If you are one of the many small businesses evaluating other software options, scalability is probably somewhat of a concern for you. One major factor that calls for companies to need scalable systems are when the small business is dependent on mobile devices. If the company needs to switch from a mainly mobile base to a cloud-based or on-premise system, the transition might not be easy because the systems don’t have all the necessary features. With the new technology available to all size businesses, VoIP systems have become a hot commodity because of their capability with mobile devices.

When it comes to on-premise versus cloud-based systems, you may be surprised to know that businesses are pretty evenly split on which system they prefer according to the findings in the Software Advice article called, “VoIP Software Small Business BuyerView”. One of the main reasons for the recent rise in cloud-based systems is partially because of the savings for the company as well as the low maintenance of the systems. On-premise systems need updates and consistent maintenance to keep them running at their full potential which can be a headache if you have a small or non-existent IT department. If you are ready to be rid of the extra hassle of an on-premise system then this can be beneficial, but some businesses would rather manage their own systems.


The Desired Functions
A large issue with researching new phone systems is that some of the information is just difficult to understand. Let’s be honest, technology is not always explained in the simplest terms and that can skew what you think your business needs. You may have ideas on what you want but when you go to research what is out there, the information is overwhelming. Other small businesses struggle with the same problem. In a recent poll by Software Advice, the most critical option wanted by small businesses in a phone system was auto attendant and automated call distribution.

Another functionality that small businesses definitively wanted was the capability for call-forwarding. For small businesses looking toward PBX solutions, this is one of the functions that is valued, especially for companies that place an emphasis on mobility.


The Next Steps
Figuring out the next steps in upgrading your phone system can be a daunting task, especially with all the information out there. For small businesses, this task is even more difficult. In order to get the most information when upgrading your phone, it helps to turn to your colleagues.

Activities in the Snow for Kids

One of the best parts of winter is the arrival of snow. Snow opens up a whole world of fun activities for the entire family. Below is a list of activities that children can enjoy. As with all activities, be sure to supervise for safety and security. There are many great ways for kids to enjoy the outdoors during winter.

A great snow activity is to go sledding. Sledding is affordable and fun. If you don’t have a sled, you can use a trash can lid, lunch tray, garbage bag or even just slide down on your back. Find a hill and have fun. Remember to be safe. Check the hill first for rocks or anything that could hurt on the way down.

Snow for Kids Activities in the 1

Skiing can be a lot of fun for kids. Many resorts and snow parks offer classes for children to learn to ski. Not only is it a lot of fun, but it’s also great exercise, and a sport that kids can continue with for many years to come.

For those kids who don’t want to ski, snowboarding can be a great alternative. Many snow parks offer classes to teach kids how to snowboard. Kids can start off on the bunny slopes and work their way up to more difficult runs. Like skiing, snowboarding is great exercise and can be continued for many years.

Snow for Kids Activities in the 1

Snowball Fights
A classic snow activity, snowball fights can be a lot of fun for kids. All it takes is a pile of snow, packed into a ball. Be sure not to pack the snow too tight, as it can hurt on contact. Snowball fights are an inexpensive, fun way to enjoy the snow outside.

Snow Angels
Another classic snow activity, snow angels are a great way for kids to enjoy the snow. Just lie on your back and move your arms and legs from side to side. When you stand up, the impression you made in the snow will look like an angel. This is a simple, safe and easy way for kids to have fun in the snow.

Snow for Kids Activities in the 1Build Snowmen
Building a snowman is a great activity for the entire family to do together. Grab items from around the house to decorate your snowman and see what you can make. Older kids may want to try making other types of snow structures, like an igloo or a sculpture.

Planning a Summer Wedding

Summer is the season for weddings, despite the warm temperatures. Planning a summer wedding requires a few extra considerations and practical plans to ensure a pleasant event. Comfort should be the first thing that comes to mind when the planning begins. Remember it’s the little things that can make a difference for a summer wedding. Starting a ceremony an hour later, encouraging casual dress and offering items to keep cool helps guests stay comfortable and enjoy a summer wedding.

Things You’ll Need:

  • Moisturizer, foundation or powder with SPF Sunblock Bug spray Fans Ice-cold hand towels Bottled water Tent
  • Moisturizer, foundation or powder with SPF
  • Sunblock
  • Bug spray
  • Fans
  • Ice-cold hand towels
  • Bottled water
  • Tent

Planning a Summer Wedding

Step 1

Send save-the-date announcements. Summers are prime time for vacations, camps, family reunions and other activities. Send save-the-date announcements early so guests can mark the wedding on their calendar and plan around the date.

Step 2

Schedule an evening wedding. Avoid the hot afternoon sun by planning an evening wedding. Remember the sun sets later in the summer so there is more evening to enjoy. Protect yourself with a moisturizer, foundation or powder containing SPF. Supply unscented sunblock and bug spray to all attendants. Consider placing a basket with sunblock and bug spray in the bathroom for guests.

Planning a Summer Wedding

Step 3

Provide relief from the sun and heat. Consider holding the wedding ceremony outside, but the wedding reception inside. Place fans on guest’s chairs or pass ice-cold hand towels just before the ceremony begins. Put baskets of water near the entrance for guests to pick up as they arrive. Reserve a tent for outdoor wedding receptions. Some tents include portable air-conditioning systems. Rent fans to position around the tent. Provide plenty of cold beverages and water.

Step 4

Choose appropriate attire. The wedding party and guests should feel comfortable—not hot, sticky and sweaty. Choose a light, breathable fabric such as silk. Select a shorter dress for bridesmaids. The groom and his attendants can opt for linen suits. Consider guest comfort when planning a summer wedding. Requesting formal attire for an outdoor wedding is not appropriate. Suggesting comfortable sundresses and khaki pants is more appropriate.

Planning a Summer Wedding

Step 5

Serve light foods and cold beverages. Try summer fruits and vegetables with grilled entrees. Hot summer months and heavy foods are not a winning combination. Consider a non-traditional dessert such as fruit pies, Popsicles or fruit skewers. Provide plenty of water and non-alcoholic drinks. Serve frozen cocktails with summer flavors such as watermelon, cucumber and mango.

Welcome to Alabama – The Beautiful

Alabama is an US state that earned its reputation due to its industrial sector, especially steel production. Birmingham took the nickname of Magic City because of its fast developing rhythm. The state is an important cultural pillar. It owns the US Space and Rocket Center and one of the best universities in the US. Its med schools attract a great number of foreign students.ALABAMA

If you’re thinking about visiting, don’t hesitate. Alabama is full of nice, friendly people, who will welcome you with an authentic and thick Southern accent. The locals are infamous for their racism, but that’s only a stereotype. It is funny though to ask a person living here about this misconception: they’ll say Mississippi is actually the culprit, while the latter will say it’s Alabama. The prejudice they’re all uneducated ‘rednecks’ is also false. High schools and colleges in Alabama have achieved high rankings for the past few years among the USA. In the past, a tradition among Southern states said marriage between cousins was a good choice. While most people frown upon it, the laws don’t prohibit it.


There is one thing that remains true about Alabama: their love for football. The people here are calm, kindhearted and friendly. They appear patient and forgiving. All the niceness suddenly disappears when the game starts. Don’t say anything bad about the team, not even if it’s true.

Alabama is perfect for road trips and camping. Explore the Cathedral Caverns and the Dismals Canyon. Rivers and lakes are worth a visit. The Orange Beach is a great city for shopping, for the nightlife or for a sunbath in the summer. For those who would like to know more about Alabama, Birmingham’s Arts Museum has an impressive collection and the Vulcan Statue is one of the largest and most fascinating sculptures in the US. Other attractions include Gaineswood, the Forts, the Battleship Memorial or the US Space and Rocket Center in Huntsville.

How to Make Fly Fishing Flies

Learning to tie your own fishing flies can be part of the fun and fascination associated with fly fishing. Tying fishing flies is essentially tying flies using thread, animal hairs and other materials to imitate insects and other natural attractors. The sense of accomplishment in not only creating an imitation of an insect but also using the fly to attract and catch fish is greatly rewarding. Fly Fishing Flies

Things You’ll Need:

  • Fly tying vise Various size hooks Bobbin and thread Feathers (or animal hairs) Scissors Yarn
  • Fly tying vise
  • Various size hooks
  • Bobbin and thread
  • Feathers (or animal hairs)
  • Scissors
  • Yarn

 Fly Fishing Flies

Step 1

Choose a location that is flat and well-lit for tying flies. Attach a fly-tying vise to the edge of the surface and tighten the clamp on the vise securely. Make sure there is sufficient lighting for illuminating fine detail work.

Step 2

Decide on the type of fly to be tied. Factors such as geographical location, time of day and season can impact this decision. Assemble items such as specific yarns, feathers and threads that match the colors of the insect to be imitated. Items used for fly tying may be purchased at outdoor stores and online.

Step 3

Place a hook in the jaws of the vise with the longest part, know as the shank, on top. The curve of the hook, or bend, should be secured in the jaws with the point on the bottom.

 Fly Fishing Flies

Step 4

Place the thread in the bobbin and completely wrap the shank with thread. The thread should cover the shank from just above the bend to just below the eye of the hook shank.

Step 5

Hold a strip of yarn on top of the hook along the shank and wrap thread around both the shank and yarn. It may be necessary to fold the yarn back over the shank and wrap again to add to the body of the insect. This is also the time to add other features of the insect using materials such as feathers and hairs from different animals.

Step 6

Finish the fly by wrapping the thread several times just below the eye of the hook. This will form a head for the insect and also finish off the materials to help in avoiding unraveling. Tie off the line with a hitch or double overhand knot and clip the thread.

Book Your Car For Your Travels Today

Not everyone thinks about renting a car for their everyday travels. However there are a number of people that have discovered that renting a car on a daily basis comes with a number of advantages. If you have not yet discovered how car rental services can help you then you need to contact the best limo hire swansea services in town. The reason you need to contact the right car rental services is because these services come with advantages that other services are not able to provide. If you end up taking the wrong car rental service you may not rent a car again for the rest of your life because of a wrong experience. Here are the advantages that car rental services provide.

Moving Freely

If you are on holiday and you need to go about exploring the area it is very difficult to do so in a different country. For starters you will not know the local language and it will be difficult for you to communicate. You may end up going to the wrong places and wasting a lot of time and money trying to get there. With the help of the best car rental services you will be able to ensure that you get to the right place at the right time. This is because these car rental services make it a point to understand people from different parts of the world. If they are not able to understand your language they will have someone on their team who will be able to translate. This way you will enjoy your holiday in comfort and you will not spend a lot of time roaming around.

Save Money

Another major advantage of car rental services is saving on a lot of money. If you hire local vehicles to get from one place to another when you are in a different country, the local driver may end up taking you for a ride and charging you a lot. Since you do not understand the roads and the routes in that area you will not even know that you are being taken around for a spin. With the help of car rental services you will be able to ensure that you roam around in peace and you will not even have to be worried about you being taken for a ride. You will have to pay fixed fares that have been decided in advance and you can room in leisure.

Does Product Placement Blur Consumer Perception?

As the line between product placements, reviews and write-ups gets thinner, it’s important for brands to understand the context of their content as well as their audience’s purchasing decision matrix. Setting up a placement or advertorial can be one piece of the puzzle, but it can’t be the only.

Consumer PerceptionPaid advertisements and purchased editorial content have existed for decades, but more than ever, that line has continued to blur. At the same time, consumers have become savvier in recognizing and accepting the distinction in product placements in everything from TV shows to blog reviews. With this recognition, the real question has become “how does an atmosphere of paid placements impact consumers and their perceptions?”

It used to be that product placement in TV shows and movies were almost a subliminal secret, only overtly recognized by marketers and astute observers…but today people have become more distinctly aware of the product positioning. This has created a situation that requires additional thinking on behalf of the brand and their agency as to how a placement may be perceived. Will a product review on a blog be looked at as pandering for a free gift, or does the audience trust the author’s opinion anyway?

Consumer PerceptionConsumers are already apt to do their own research and are more likely to ask themselves, “Am I getting ALL the information, or just what someone was willing to pay for me to know? Could there be more out there?”

Setting up a placement or advertorial can be one piece of the decision puzzle for a customer, but it can’t be the only. Along with traditional media coverage, social reviews/feedback and other marketing tactics, there needs to be a variety of touch points and content that leads toward a positive view or decision about your brand or product.

As we move towards additional transparency, it’s critical to make sure that every piece of your marketing mix is cohesive and supports what is put out for the public. In addition to the content and the context of the placement, is your brand thinking about how a customer may follow up after seeing it?

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